Diploma of Advertising

Diploma of Advertising has the major focus on the section of advertisement.  Advertising is a process of effective employment of different media tools like that of newspaper, website, TV and magazine etc. in order to sell different services and products.  The learning of the course aims to equip the students with the same knowledge and skills required for advertising.  Advertising is rewarding and exciting field. Advertising program prepares the students to take up position in creative department and advertising agencies as advertising agent, graphic designer, art developer, web designer and illustrator. By undergoing the learning of the Diploma advertising courses, you would gain the essential skills required to become art director, graphic designer etc. In other words, the diploma of advertisement is a program and it can cover number of subjects related to the advertisement field.  In this course, you can learn marketing, recent trends, popular culture, graphic design, arts, computer software and different tools and more. The course is designed to give a through working knowledge of advertising and media. 

The learning of the course would have the inclusion of the essentials which would help the individuals in  determining the needs and the requirements of the customers. Also, one would have the effective dealing with the customers. You can take part in the improvement of creative solutions to address advertising and marketing communications based challenges. During this course, you would learn the methods to create advertising and marketing campaigns for having better connection with the customers. Diploma of advertising and media is designed for the working professionals who are interested in developing the communication skills.

The Diploma of advertising will cover the learning of the following essential units:

  • Introduction to advertising
  • Introduction to marketing 
  • Brand Management
  • Consumer Behavior
  • Creativity
  • Lateral Thinking
  • Visual Communication
  • Print & Production
  • Introduction to Media
  • Campaign Planning
  • Copy-Writing
  • Presentation Skills
  • Digital Advertising
  • Event Management
  • Retail Management
  • Public Relations
  • Integrated Marketing Communication
  • Corporate Communication

Job outcomes after the completion of the diploma advertising courses would have the inclusion of the following career outcomes: 

  • Junior Account Manager
  • Junior Strategist
  • Junior Copywriter
  • Junior Art Director
  • Social Media Coordinator
  • Digital Designer
  • Junior Media Coordinator
  • Junior Communications Coordinator
  • Junior Digital Marketing Coordinator 

You could go on to work at a television, newspaper, radio station, agency or marketing firm after the completion of the course. A diploma in advertising is also a strong base for a further degree in  marketing or advertising. You could also work within the marketing department of businesses at both small as well as large level, creating advertising campaigns to help retain customers or attract new ones. If you want to make your career in the advertisement sector then diploma of marketing and advertising  is the best option for you because this course deals with the aspects related to the advertising and marketing. The course is majorly concerned with the latest concepts and practices regarding function. You would be able to work in a wide variety of sectors including sports, entertainment,  media industry, retailing and food chains. If you want to develop your skill and knowledge in the advertising industries then you are at right place. You can start your career in this field  and achieve your set goals and the targets at the desired time phase.