Diploma of Marketing and Communication

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

Students must be aged 18 or above and have satisfied one of the following requirements:

• Have completed BSB42415 Certificate IV in Marketing and Communication OR:
• Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

English proficiency requirement:

• IELTS overall score 5.5
• TOEFL (iBT) score of 46
• PTE (Pearson Test of English Academic) score of 45

Code               Title
BSBMKG541    Identify and evaluate marketing opportunities (Core)
BSBMKG542    Establish and monitor the marketing mix (Core)
BSBMKG552    Design and develop marketing communication plans (Core)
BSBMKG555    Write persuasive copy (Core)
BSBPMG430    Undertake project work (Core)
BSBMKG543     Plan and interpret market research (Elective)
BSBMKG545     Conduct marketing audits (Elective)
SIRXOSM007     Manage risk to organisational reputation in an online setting (Elective)
BSBCMM511     Communicate with influence (Elective)
BSBPEF501     Manage personal and professional development (Elective)
SIRXSTR001    Develop an ecommerce strategy (Elective)
SIRXOSM002    Maintain ethical and professional standards when using social media and online platforms (Elective)
Note: Electives are pre-selected

Possible job titles relevant to this qualification include:

• Sales Manager
• Marketing Coordinator
• Marketing Team Leader
• Public Relations Manager
• Marketing Manager
• International Marketing Coordinator (Education)