Certificate IV in Marketing and Communication

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Students must be aged 18 or above and have satisfactorily completed at least Australian Year 12 or overseas equivalent school qualifications or Certificate III in a related field.

English proficiency requirement:

• IELTS overall score 5.5
• TOEFL (iBT) score of 46
• PTE (Pearson Test of English Academic) score of 45

Code                Title   
BSBCMM411    Make presentations (Core)
BSBCRT412    Articulate, present and debate ideas (Core)
BSBMKG433    Undertake marketing activities (Core)
BSBMKG435    Analyse consumer behaviour (Core)
BSBMKG439    Develop and apply knowledge of communications industry (Core)
BSBWRT411    Write complex documents (Core)
BSBMKG431    Assess marketing opportunities (Elective)
BSBMKG440    Apply marketing communication across a convergent industry (Elective)
BSBTEC303    Create electronic presentations (Elective)
BSBPEF402    Develop personal work priorities (Elective)
BSBPEF401    Manage personal health and wellbeing (Elective)
BSBMKG434    Promote products and services (Elective)

Note: Electives are pre-selected

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

• Marketing Coordinator : Advertising Account Coordinator
• Media Assistant :  Market Research Assistant
• Sales Administrator :   Public Relations Officer
• Media Planner :   Promotions Assistant Manager
• Direct Marketing Officer :   Marketing Officer