BSB61315

Advanced Diploma of Marketing and Communication

Study Method Classroom
Course Duration 52 Weeks
Intake
Recognition Nationally Recognised Training
Course Overview

An Advanced Diploma of Marketing and Communication is ideal for individuals who work as Marketing Coordinators, Media Assistants, Sales Administrators, Analysts, Promotions Retail Management, Legal Administration, Advertising and Marketing in a company or organization. This qualification will help them further develop their skills across a wide range of Marketing and Communication functions while they may already have substantial experience with a wide range of roles in various settings. An advanced diploma is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Pursuing an Advanced Diploma of Marketing and Communication will enable the development of existing competencies to create further educational and/or employment opportunities. It equips successful candidates with the skills and knowledge needed to perform effectively in a Marketing and Communication environment and successfully fulfill the duties of a manager or coordinator.

Entry Requirements
  • Completion of all core units in BSB52415 Diploma of Marketing and Communication; AND
  • Completion of Australian year 12 or equivalent; or
  • A mature age student with relevant work experience (20 years of age and above);
  • Students need to demonstrate they have proficiency in English. If student cannot provide a documented proof on their academic and English language proficiency, they will be required to sit for a language, literacy and numeracy test (LLN) before a place can be offered.
Course Modules
  • BSBADV602 Develop an advertising campaign
  • BSBMGT616 Develop and implement strategic plans
  • BSBMKG609 Develop a marketing plan
  • BSBMKG605 Evaluate international marketing opportunities
  • BSBINM601 Manage knowledge and information
  • BSBINN601 Lead and manage organisational change
  • BSBMGT605 Provide leadership across the organisation
  • BSBMGT608 Manage innovation and continuous improvement
  • BSBMGT615 Contribute to organisation development
  • BSBMGT617 Develop and implement a business plan
  • BSBRSK501 Manage risk
  • BSBMKG607 Manage market research
Course Duration

52 Weeks

Career Opportunities

At the end of the course, students will be able to competently undertake various tasks in an office environment and take up positions such as:

  • Advertising Account Planning Manager
  • Marketing Manager
  • Client Services Director
  • Marketing Director
  • Advertising Account Director
  • Marketing Strategist
  • Client Services Executive
Further Studies

The further study pathways available to clients who undertake this qualification include a range of other Advanced Diploma qualifications.

Skills Australia Institute has Institutional Pathway Agreement with Sheridan College for higher studies.

Question and Answers

An Advanced Diploma of Marketing and Communication is ideal for individuals who work as Marketing Coordinators, Media Assistants, Sales Administrators, Analysts, Promotions Retail Management, Legal Administration, Advertising and Marketing in a company or organization. This qualification will help them further develop their skills across a wide range of Marketing and Communication functions while they may already have substantial experience with a wide range of roles in various settings. An advanced diploma is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Pursuing an Advanced Diploma of Marketing and Communication will enable the development of existing competencies to create further educational and/or employment opportunities. It equips successful candidates with the skills and knowledge needed to perform effectively in a Marketing and Communication environment and successfully fulfill the duties of a manager or coordinator.

  • Completion of all core units in BSB52415 Diploma of Marketing and Communication; AND
  • Completion of Australian year 12 or equivalent; or
  • A mature age student with relevant work experience (20 years of age and above);
  • Students need to demonstrate they have proficiency in English. If student cannot provide a documented proof on their academic and English language proficiency, they will be required to sit for a language, literacy and numeracy test (LLN) before a place can be offered.
  • BSBADV602 Develop an advertising campaign
  • BSBMGT616 Develop and implement strategic plans
  • BSBMKG609 Develop a marketing plan
  • BSBMKG605 Evaluate international marketing opportunities
  • BSBINM601 Manage knowledge and information
  • BSBINN601 Lead and manage organisational change
  • BSBMGT605 Provide leadership across the organisation
  • BSBMGT608 Manage innovation and continuous improvement
  • BSBMGT615 Contribute to organisation development
  • BSBMGT617 Develop and implement a business plan
  • BSBRSK501 Manage risk
  • BSBMKG607 Manage market research

At the end of the course, students will be able to competently undertake various tasks in an office environment and take up positions such as:

  • Advertising Account Planning Manager
  • Marketing Manager
  • Client Services Director
  • Marketing Director
  • Advertising Account Director
  • Marketing Strategist
  • Client Services Executive
Course Provided by
Skills Australia Institute
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