Advanced Diploma of Marketing and Communication

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Students must be aged 18 or above and have satisfied one of the following requirements:

• Have completed BSB52415 Diploma of Marketing and Communication OR:
• Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

English proficiency requirement:

• IELTS overall score 5.5
• TOEFL (iBT) score of 46
• PTE (Pearson Test of English Academic) score of 45

Code                Title  
BSBMKG621    Develop organisational marketing strategy (Core)
BSBMKG622    Manage organisational marketing processes (Core)
BSBMKG623    Develop marketing plans (Core)
BSBTWK601    Develop and maintain strategic business networks (Core)
BSBMKG626    Develop advertising campaigns (Elec)
BSBMKG624    Manage market research (Elec)
BSBCRT512    Originate and develop concepts (Elec)
BSBMKG625    Implement and manage international marketing programs (Elec)
BSBTEC601    Review organisational digital strategy (Elec)
BSBLDR601    Lead and manage organisational change (Elec)
BSBFIN501    Manage budgets and financial plans (Elec)
BSBCRT611    Apply critical thinking for complex problem solving (Elec)
Note: Electives are pre-selected

Possible job titles relevant to this qualification include:

• Marketing Director
• Marketing Strategist
• Marketing Manager